DO YOU NEED TO UPDATE YOUR SOCIAL MEDIA BRANDING?
When people talk about social media branding, you might imagine those beautifully curated feeds from 2015. You know, where the colors and squares all line up perfectly. But that’s not what social media branding is in 2023.
Social media branding is an extension of your brand. Just like your website, your social media page should look and feel like you. It should be recognizable. So, what exactly does that mean?
WHAT IS SOCIAL MEDIA BRANDING?
As I mentioned, social media branding is an extension of your brand. Think colors, stock photos, fonts, copy, and more. When you go on Target’s social media, you’d expect to find red, white, simple fonts, the Target logo, and images of shopping aisles. And that is what you will find.
When you create a cohesive look across your brand, you’re doing a few things. First, you're establishing brand recognition. You want people to know it’s you before they ever see your user name.
Second, you’re standing as a legit, established brand. You’re coming across as someone who knows what they are doing and who can be trusted (even if it feels like you're throwing social content together behind the scenes).
Looking to rebrand your social? Take a look at our social media branding package, The Mirror Ball. We’ll help you give your social media a facelift with brand new templates, highlight covers, updated bio, and more to attract your ideal audience - and streamline your brand.
“Kati of the Social Reco is absolutely a force to be reckoned with! You MUST hire her if you need some redirection or support in the social media department!
I've worked with her twice for a design-intensive day and she is so personable and fun to work with and it is clear that she truly cares about you and your business. She puts so much heart and intention into everything she does and designs for you.
Her creative eye is brilliant and she's packed full of strategy, ideas, and neat tricks for you to uplevel your social media game.
I've loved our time together and I can't wait to rock my socials-- finally!
Thank you so much, Kati! You're the bee's knees and I can't wait to continue to work together. You've saved my butt!
HIRE THIS WOMAN!”
WHEN IS IT TIME FOR A SOCIAL MEDIA REBRAND?
Alright, cowgirl, so you know why you need social media branding, but when should you get one? Here are a few reasons it’s time for an upgrade -
Your brand no longer fits your target audience. If you’re trying to target a new audience or find that your former audience is no longer resonating with your brand, it may be time for a refresh.
You’ve pivoted your brand or services. With new offers, comes a new face. This can help your audience recognize the changes in your brand.
It no longer feels like you. Babe, sometimes you just get tired of your old brand. Maybe you’ve had it for years, or it simply doesn’t reflect who you are anymore.
OTHER PLACES TO USE YOUR BRANDING
Branding isn’t just for social media. You also want your branding to extend across other areas in your business, too.
For example, you can have it as a part of your website, proposal materials, documents, and email marketing. Or my personal fav, including branding with client experience materials. I send every new client a welcome gift. Including custom stickers from Sticker Mule, make sure to check them out!
