It might hurt to hear, cowgirl, but the online space is full of people that do the exact same thing as you. If you are trying to stand out on social media, you might spend hours creating eye-catching graphics or writing fun copy. That’ll get cha somewhere, but you’re forgetting something else: brand photography.
There’s nothing wrong with a cute selfie, but it’s got nothin’ on personality-packed brand photos. Let’s chat about some of the reasons you need brand photography.
#1 A PICTURE’S WORTH A THOUSAND WORDS
When’s the last time you read someone’s entire website or Instagram caption? Yeah, that’s what I thought. People aren’t reading everything you put out, girlie, so you can’t rely on copy to do all the heavy lifting.
Instead, your brand photography can pitch in to make your message clear – without saying a damn thing. For example, my brand photos are out there. I wanted it to be clear that I am the perfect social media manager for big, bold brands. I also wanted people to know I am a small agency, so I included images with my right-hand lady. Take a look for yourself 👇
#2 CAPTURE ATTENTION
You’ve heard it before: stop the scroll. You really want people to pause? Then you need professional looking images. (PS. Professional doesn’t mean stuffy photos in a business suit, unless that’s your thang. It means professional quality, like taken on a nice ass camera.)
If your photos are low-quality or not visually appealing, people are going to keep on scrollin’. But, if you give them a reason to pause (or hell, even hesitate), you’ve hit the jackpot.
#3 CREATE A STRONG BRAND PRESENCE
Imagine if people knew it was your image or brand before they ever saw your username. Imagine a brand image so strong that even just symbols and colors from your brand made people think of you. That’s the power of amazing brand photography, babe.
For example, with my brand, we use loud pinks and neon green. We also have disco balls throughout our images because we want you to love your social media as much as you love a disco party. One of the contractors I work with told me every time she sees a disco ball, she thinks of me. Hell yeah!
#4 THE PERSON BEHIND THE BUSINESS
You know how you always get tons of likes on images of yourself? And you might have even heard that your About Me is the most visited page on a website. Yeah, there is a reason for that. People want to see the gal behind the screen.
Brand photography helps you show off your true, authentic self. You can show people what it would be like to work with you. Are you composed and sweet? Big and bold? Quirky and fun? We want to know!
#5 GIVE WHAT YOU WANT TO ATTRACT
Lastly, brand photography helps you attract your desired clients. If you want to attract luxury brands, then you need to look luxurious, you feel me? You need to think about the type of audience you are speaking to and convey this to your photographer.
Live in Austin, Texas? Let’s team up for your brand photography. We’ll meet before to chat about your brand needs, so we can nail it during your 1.5 hour photoshoot. Walk away with 75+ edited images to display on your Instagram, website, and more.
