When biz owners go in search of help with social media, they sometimes end up a bit dazed and confused. We’ve chatted before about whether you should hire a social media manager or outsource to an agency, but we’re going one step further. Let’s talk about the difference between a social media strategist vs manager. And who the hell should you hire?
WHAT IS A SOCIAL MEDIA MANAGER?
If you’re tired of posting on social media and keeping up with DMs, you might be looking for a social media manager or SMM. A social media manager is like the DJ at your disco rager. They keep the party going. 💃
Your SMM handles the day-to-day elements of your account. They post on your behalf, respond to comments, engage with people in your DMs, and make sure you’re still “showing up” – even when you don’t want to show up. Catching my vibe?
SMMs will also typically create content for you. They really take it all off your plate (and yes, it is as magical as it sounds).
WHAT IS A SOCIAL MEDIA STRATEGIST?
A social media strategist or SMS has a different take on it all. Instead of handling the day-to-day tasks of your social media account, they help you strategize and reach your goals.
An SMS has extensive knowledge on best practices and the psychology of social media marketing. They use your data and analytics to craft a plan, and then often meet with you on a monthly or quarterly basis.
There are social media strategists that also work as social media managers. A two-for-one, essentially. I mean, you’re looking at one *cough* The Social Reco *cough*
So, what really is the difference between a social media strategist vs manager? In general, managers help you with daily tasks while strategists use data to move you towards your goals.
WHO SHOULD YOU HIRE?
If deciding between the two, here are a few things to consider. First, what are your current struggles with social media? If you’re already getting the results you want, you may just need an SMM to step in and continue with your current strategy. If you want to increase your reach and engagement, I’d consider an SMS.
Then, take a look at your budget. An SMS is likely going to cost more, due to their expertise and knowledge. However, the return on investment can really be worth it.
Whether you are looking for a social media manager or strategist, the Social Reco has it all, cowgirl 🤠
We can meet on a 1:1 call for a personalized social media strategy sesh. During our 90 minute call, we’ll go over your channel audit, strategy recommendations, diagnose pain points, plan a content calendar, and more.
Or invest in a complete social media management package. We’ll schedule your posts, curate hashtags, write captions, and manage your DMs. Pass the IG management to us, so you can keep having fun on social.
Want to inquire about booking a service? 👇
