6 THINGS TO PUT ON YOUR INSTAGRAM BIO + EXAMPLES

Back in the day, you could get away with slapping an inspirational quote or a few keywords in your Instagram bio and call it a day. 👍 But the internet is a savvier place now, friend. That means getting noticed on the ‘gram and reaching your ideal audience is going to take an optimized bio. I want to chat about things to put in your Instagram bio, plus show you an Instagram bio example.

LET’S OPTIMIZE: THINGS TO PUT IN YOUR INSTAGRAM BIO

#1 CLEAR HEADSHOT

This is pretty self-explanatory, but if you want to look like a professional, you need a clear headshot. That means ditch the blurry selfie and choose something where you are clearly visible (not a speck in the distance).

#2 SEARCHABLE NAME

Insta is searchable, and people are looking for you. One thing you need to put in your Instagram bio is a searchable title. This isn’t the place for a clever or made-up job title. Instead, think about the title or search terms customers would use to find you on Google.

#3 ADD BRAND DETAILS

Now you can get clever. 😉 Pull out a catchphrase, detail, or symbol that represents your brand. This can help you stand out from all the other people in your niche and can be something that registers with your audience. For example, “your social media BFF” or “your go-to luxury wedding designer in Austin, TX.”

#4 ELEVATOR PITCH

Another thing to put in your Instagram bio is a little spiel about what you do. Inside this quick elevator pitch, tell your audience what you do and how you will solve their problems. This will help your ideal customer determine if you’re the right person to work with.

#5 CALL TO ACTION

The last piece of copy for your Instagram bio is a call to action. This gives people a peek at what’s inside your link and tells them why they should take action. For example, you can say, “book a free call” or “grab the free planning checklist”.

#6 CLICKABLE LINK

Before you drop your Linktree or Canva site, I recommend you think again, cowgirl. Create a quick reference page on your website, and link that inside your Instagram bio. This gets people to your site and helps your site’s SEO. You can also use a landing page if you want to send them directly to an opt-in!

INSTAGRAM BIO EXAMPLE

Okay, let’s break down this Instagram bio example (psst, it’s me). I have a clear headshot, and it’s easy to see my face. Plus, it’s branded with my colors and the disco ball, so win-win. Then, you see my name followed by a searchable title, “social media strategist.”

Further down in the bio, you’ll see my elevator pitch. I identify my audience, “industry leaders,” and what I help with, “branding and social media.” Right below that, I have a call to action letting people know I am booking for the next season.

Not sure what things to put in your Instagram bio? With my rebrand package, I’ll help you create an optimized bio, provide strategy recommendations, create post templates, and more to attract your ideal audience.