I have biz owners popping in my DMs all the time with the same question: how do you come up with all your content ideas? They are usually asking because they are fresh outta ideas. But here’s the thing, babe… You don’t need to be generating new ideas on the daily. You need to repurpose your content.
As content creators and biz owners, we feel like we always talk about the same thing. Surely people are sick of us? But the reality is that only a small percentage of our audience sees our content each time we put it out. And even if they did see it every time, the customer journey can be a long one. Just check out Google’s article on micro-moments.
Customers typically need to see our content over and over and over before they decide to invest. It’s called the magic number seven. Repurposing content makes this easy on you (hello, no need to constantly invent fresh ideas), and it puts the content in front of your audience consistently.
As someone that spends a lot of time online, I’m always thinking in terms of social media content, specifically Instagram. You can repurpose and recycle content from various places – but I’m going to talk especially about Instagram content. Here are three tips for effectively repurposing content from Instagram –
#1 SELECT CONTENT THAT RESONATED WITH YOUR AUDIENCE
If you aren’t sure where to start with repurposing, begin with the content that resonated with your audience. You can do this by going to your insights and selecting “account insights”. Then, look at the section that says “content you shared”. You can filter by certain content types and by different metrics, like accounts reached and shares.
One caveat here is that data won’t tell you everything. If you get several DMs after posting a story, I recommend taking note of that post, babe. That’s one you might want to repurpose because clearly, it’s causing a reaction from people.
#2 UPDATE CONTENT TO MAKE IT RELEVANT
Now that you’ve found some top-tier content to repurpose, you want to evaluate the posts for relevance and accuracy. For example, content I made a year ago about what IG is favoring would need some updating ‘cause girlie, Instagram is always taking us on a ride.
Updating the content also gives it a little facelift. Lots of biz owners worry that people will notice they’ve used a post or caption before, so giving it a makeover might help you feel better about reposting. But honestly, people won’t notice (or even care) if you post the exact same thing. And remember – those “big” accounts that you look at that inspire you.. They’re repurposing too!
#3 CREATE CONTENT WITH OLD MATERIAL
Alright, you’ve identified content and are updating it to make it relevant. Now, you want to get your content back out there. And, girlie pop, if you don’t repurpose your content in multiple ways – you are missing the whole damn point. Here are a few ideas for repurposing –
- Static Instagram Post
- Instagram Carousel
- Instagram Reel
- TikTok
- Pinterest Pin
- Blog
- Newsletter or Weekly Email
Oh, btw – I repurposed this blog from an old social media post 😉 You can check out the original post here.
NEED HELP GENERATING MORE CONTENT IDEAS?
Let’s meet for a 1:1 Disco Partner call. During the 90-minute intensive, I’ll walk you through your social media audit, and we’ll chat about your social media goals. This call is on your terms, disco queen. We can chat about anything from content ideas to planning your content calendar to hashtag research.
